CELEBRATING 40 YEARS OF UNSURPASSED
QUALITY, STYLE & INNOVATION
Click to view this special message from Michael Napolitano, HairUWear President and CEO.
For 40 years, American Hairlines has gone beyond the expected to surprise, delight and inspire.
American Hairlines History
1979
Together with his wife Denise and his mother Eleanor, Michael Napolitano establishes American Hairlines®. The newly founded company offers professional, non-surgical, hair replacement stock and custom systems for men and women designed for daily wear and longevity.
1996
Michael Napolitano, president and CEO of American Hairlines, the leader in non-surgical men's hair replacement systems, assumed controlling interest in Eva Gabor International and merged the two companies.
2002
The Virtual Reality (VR) brand by American Hairlines launches and revolutionizes the hair replacement industry. An innovative and aggressive marketing campaign of in-salon VR Live events showcases state-of-the-art Trend systems and upgrades clients from 1-4 systems yearly to 12-17 per year.
2005
The Natural Advantage brand is launched under American Hairlines, offering high-quality non-surgical hair replacement systems for men and women designed for extended wear with new modern styling, lighter materials, less density and an advanced front hairline.
2008
The women’s version of the Virtual Reality brand is introduced. Virtuesse by American Hairlines launches with in-salon Virtuesse Live events.
2012
Celebrity Signatures International, Inc. and Eva Gabor International divisions are merged. The company name is changed to HairUWear Inc. and is reinvented into a multi-branded, fashion focused company.
2013
‘Ultima’ by American Hairlines is introduced and offers men a unique system with a special polyurethane base that provides a one-month solution.
2014
‘Vigor’ by American Hairlines launches and offers men a system with a fine monofilament base of reinforced polyurethane with gauze silk, combing durability with esthetics.
HairUWear moves headquarters, education center and warehouse to Lenexa, Kansas.
2015
‘Ultra Lace’ is a state-of-the-art men’s system introduced by American Hairlines. The base design of soft Swiss lace holds its contour by 360 circular stitching. ‘Ultra Lace’ has the smoothest finished edge in the marketplace with virtually no demarcation between the system and the client’s own natural growing hair.
2016
American Hairlines introduces ‘Trend Ready’, providing hair replacement studios with a new men’s hair system featuring V-looped hair vented at a shorter length to reduce cut in time.
2017
American Hairlines launches a new women’s system ‘Integration Plus’ featuring a new patent-pending Open Fusion Technology that allows for fully integrated hair systems that do not require shaving, clips or glue.
2019
AMERICAN HAIRLINES
CELEBRATING 40 YEARS OF UNSURPASSED
QUALITY, STYLE & INNOVATION
2019
Our Women’s American Hairlines Eastern European Collection introduces two new system’s featuring 100% Eastern European Remy human hair, ‘Marlowe’ and ‘Dynasty’. The soft, silky, finer denier is unlike anything you have seen or felt. A special time-intensive coloring process results in the most natural looking color levels and leaves the hair in pristine condition.
2020
American Hairlines launches The Barbershop Campaign featuring Brand Ambassador; Milciades “Manny” Rolon. This collection gives men a look that’s unbelievably realistic and downright enviable.
2021
New oversized ¾ cap top-of-head solutions that are completely customizable. Introducing the men’s system ‘William’ and the women’s system ‘Reese’ allows for coverage needs that fall between a top-of-head and full wig. Lightweight construction features moldable polyurethane perimeter and breathable Swiss lace.
2021
Our Freestyle collection launches with a unique new men’s system called ‘No Limit’ and then due to this unit’s success, we followed up with the introduction of a 2nd system to the collection called ‘Gravity’ in 2022. These systems are designed for both the new technician and first-time wearer. This collection offers customizability, creativity, and comfort.
2023
American Hairlines launch Caliber and Eve. These systems feature 2 areas of fine welded mono lace that is durable with less chance of damage and bonds beautifully. A perfect combination of polyurethane and gauze perimeter are preferred by new wearers. Both systems are available with either a polyurethane front or lace front, depending on your client’s preferences.
