Laurence has always had an eye for fashion, and has turned his passion for creating beautiful, wearable hair into a remarkable success and a lifelong career. Born, raised and educated in England, Laurence has since traveled around the world to develop the best techniques and to procure the finest materials in order to develop high quality, award-winning products for HairUWear. “When designing a new style, it must be on point, but not so high fashion that it doesn’t appeal to consumers. It must be wearable and believable. Color is one of my favorite aspects of design. Popular shades come and go; what’s exciting and on-trend is constantly evolving.” Laurence’s impressive list of achievements with HairUWear includes designing the patented Memory Cap®, working one-on-one with Raquel Welch to create her celebrated Signature Collection, directing a team of designers and supervising all overseas production.