HairUWear
A Golden Anniversary
1968 – 2018
For over 50 years, HairUWear has produced beautiful wigs, hairpieces, and hair extensions that give women the power to instantly transform their look. In 2018, HairUWear celebrated this golden anniversary by recreating a half century of iconic, pop culture hairstyles using luxurious 100% human hair Raquel Welch® wigs. Travel back through the decades and marvel at the gorgeous versatility of these exquisite wigs!
1960's
Roller set, back-combed hair was all the rage and weekly visits to the salon were required to maintain it. Big bouffants and high-rise updo’s connotated an air of sophistication and polish. No one exemplified this style better than Audrey Hepburn as the chic Manhattanite Holly Golightly in “Breakfast at Tiffany’s”. Knockout was used to create this style.
Late 1960's
The British style invasion made its way onto the pages of American fashion magazines. The crisp, geometric lines of the “mod” look made popular by Peggy Moffitt ushered in a new concept of hair design which was all about the sculpted form. Vidal Sassoon paved the way for precision cutting, allowing women to ditch their roller sets for “wash and wear” hair. Without Consequence was used to create this style.
1970's
Originating in San Francisco, the “hippie” movement began to permeate culture and fashion throughout the United States. People were encouraged to break free from social norms and embrace their bohemian sides, to value nature, and to live unadulterated. This led to a new look where hair was allowed to flow freely and clothing became more casual. Pam Grier became known as the antiestablishment woman of this movement and by “letting it all hang out” she gave rise to the unprocessed, untamed look of the Afro. Headliner was used to create this style.
Late 1970's
On the West Coast, the carefree, tan California beach girl inspired millions of Americans to adorn their hair with golden colored highlight and warm their skin with bronze coloring. On the East Coast, a new musical sound emerged called disco and Americans flocked to nightclubs to dance away the hours. Whether basking in the sun on the beach in California or disco dancing under the mirror ball of Studio 54 in New York, Farrah Fawcett was the quintessential “it” girl. With long, layered and “feathered” hair she had the look women everywhere wanted to emulate. High Fashion was used to create this style.
1980's
“Bigger is better!” The motto of this indulgent era found Americans wanting more. A new sense of independence and assimilation into the workforce gave women the confidence to be bold and make a statement. With her lion’s mane hair, dramatic makeup, eccentric clothing, and larger than life jewelry, Madonna rose up in pop culture and inspired women to run to the salon to get their hair permed into big, curly creations making everyone ask, “Who’s That Girl?” The Good Life was used to create this style.
1990's
After a long bout of “more is more”, the 90’s found women wanting to get serious. A new desire to be approachable and professional, yet still very feminine, led to a more conservative look and style. As the independent, working girl Rachel Green in TV’s “Friends”, Jennifer Aniston’s shoulder length cut with shorter layering and textured, flipped-up ends became America’s “must have” look. Hairdressers across the nation found themselves transforming hair into the “Rachel” on a daily basis. Bravo was used to create this style.
2000's
Tired of shoulder length, textured cuts, women began to embrace the polish and shine associated with smooth, long, and sleek hair. Pop singer Beyonce, with her perfectly straightened mane, proved to women everywhere that healthy and luscious hair could be theirs no matter their natural texture. Deeper roots and multidimensional coloring techniques added interest to this flattened silhouette. Straightening treatments, oils, and flat ironing tools became the new staple in every woman’s haircare regimen. Glamour And More was used to create this style.
2010's
New technologies in hair coloring allow stylists the freedom to be limited only by their imagination. Traditional ideals of hair color are rethought and a new trend emerges for fantasy colored hair in whimsical pastels and all the jeweled tones of the rainbow. Reality TV stars Kim Kardashian and little sister Kylie Jenner appear with fantasy colored, tumble waved hair at event after event, inspiring women to “change things up” and make colorful style statements of their own. Provocateur was used to create this style.
